Rob MacLeod is principal of MacLeod and Company —an independent company in the field of Employee Marketing and Performance Solutions Design. Rob has over thirty years in performance improvement, starting with designing performance standards for the recreational sailing industry. From there, Rob went on to develop training programs in leadership and customer service for transit, vertical transportation, electronics, homebuilding and automotive industries in both the public and private sectors. Rob’s work took on an international flavour while developing and delivering customer and employee retention programs in Taiwan, Thailand, India and Mexico. With a degree in accounting, Rob brings a unique blend of business acumen and strong people skills.
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| Rob MacLeod |
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Employee Marketing is a balanced blend of communications, training, process improvement and reward/recognition systems that results in improved performance for individuals, teams and organizations. Performance Improvement is the design and implementation of interventions that have a direct impact on the key elements of Employee Marking—deciding what should be communicated, what training makes the most
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| Rob speaks and facilitates workshops on Strategy and Dynamic Leadership—the process and discipline of designing your preferred future, systematicaly moving through the key success factors to a lasting, successful outcome—your LEGACY.
The process includes methods and techniques to Share Vision, Gather Feedback, Take Action and Build Support to make sure your organization’s Vision becomes Reality.
Rob’s strong multimedia background lead to the award winning series Set Your Sails featured on TVOntario (1989) and PBS (US) (1990) based on Rob’s best seling Basic Sailing and Cruising Skills (1985). Rob authored four instructional books on the sport of sailing. Recent multimedia and performance improvement initiatives include projects for: Lexus, Toyota , Tridel and Port Credit Boat Show. Rob’s latest book—From Landfalls to Legacies: Lessons in leadership from a master sailor brings together 15 years as one of North America’s top instructional innovators in sailing and 15 years of improving performance in organizations from one person and to some of the world’s largest company's and organizations.
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