The Right Person • In the Right Place • Doing the Right Things
Employee Marketing is a balanced blend of communications, training, process improvement and reward/recognition systems that results in improved performance for individuals, teams and organizations. Performance Improvement is the design and implementation of interventions that have a direct impact on the key elements of Employee Marking—deciding what should be communicated, what training makes the most sense and what systems and processes are needed to drive and sustain the desired changes.
Rob MacLeod is principal of MacLeod and Company —an independent company in the field of Employee Marketing and Performance Solutions Design. Rob has over thirty years in performance improvement, starting with designing performance standards for the recreational sailing industry. From there, Rob went on to develop training programs in leadership and customer service for transit, vertical transportation, electronics, homebuilding and automotive industries in both the public and private sectors. Rob’s work took on an international flavour while developing and delivering customer and employee retention programs in Taiwan, Thailand, India and Mexico. With a degree in accounting, Rob brings a unique blend of business acumen and strong people skills.
A unique team of talented, directed professionals - engaging people and their organizations to advance their competitive effectiveness by providing state of the art process and learning systems that ensure customer-focused performance excellence.
The purpose of MacLeod and Company is to guide individuals and organizations through the hazards of today's business environment by ensuring client organizations have the right people in the right place doing the right things.